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Fish and chips FREE in Brighton this Friday
A good helping of fish and chips has always been a staple of the British seaside. Since the middle of the 19e century, chippies lined the coastline of coastal towns across the UK. It’s no different for Brighton, where the cobble and stone-covered shoreline is packed with hundreds of thousands of tourists each summer, many of whom watch the sunset over fish and chips, the town’s much-loved dish.
There are plenty of hotspots for chippies to explore in the colorful and bustling city, including The Lanes, North Laine and Brighton Pier – each establishment offering a unique twist on the classic dish. However, unfortunately, many chip shops along the Brighton coast are struggling to stay open, with rising operational costs forcing many establishments to close permanently. Many are family run, passed down from generation to generation for hundreds of years.
That’s why Sarson’s, in conjunction with the National Federation of Fish Fryers, identified that by visiting your local fry shop twice a year, the nation could help stem the tide of fry closures in just 12 months. Now they have created an extra incentive for Brighton to support their local.
On July 28, Sarson’s will make an appearance at famed Brighton chippie Little Jack Fullers, handing out free fries between 12 p.m. and 2 p.m. To help save your chippie, all you have to do is show up, support your local and claim your fresh chips.
It won’t just be this Friday either. Sarson’s is offering people across the county a chance to get their hands on free Friday night chippy tea all year round. Indeed, the famous brand of malt vinegar has pledged to offer a ton of fish and chips for free. That’s a whopping 50 meals available to claim every week, all year round!
This year so far, Sarson’s has already provided over 500 servings of fish and chips to foodies nationwide – and they don’t plan on stopping anytime soon!
So if you’re in or around Brighton or just fancy a trip south by the sea this Friday be sure to stop by Little Jack Fuller claim your free portion of fries. There’s no limit, so you won’t miss a thing – but the offer will only apply from 12 p.m. – 2 p.m. on the 28the July. Whether you’re a salt and pepper lover, love them plain or slathered in Sarson’s Vinegar, enjoy!
David Roberts, owner of Little Jack Fullers, said:
“The fish and chip industry has survived countless challenges since its inception in the 1860s – including two world wars, recessions and the pandemic, but the past few years have been extremely difficult from an operational perspective.
“It’s alarming to see the industry decline and initiatives like Sarson’s Fryday really shine a light on the challenges that I and other operators across the city and country face. We are delighted to be part of the Sarson’s Fryday campaign and look forward to welcoming old and new customers to join Sarson’s Fryday at Little Jack Fullers.”
Katy Holder, Brand Manager, Mizkan Euro adds;
“Now in its second year, Sarson’s Fryday has one goal; to support the Fish & Chips store industry in unequivocally difficult operational conditions – which has forced many operators to close their doors and shut down their fryers en masse.
“So far, we’ve refunded hundreds of free meals to households feeling the pinch themselves, while putting money straight into the coffers of the hard-working Chippy operators who keep this iconic British culinary institution alive.
“This summer, we plan to go even further by giving away a ton of free chips to the nation. From Brighton to Blackpool, Newquay to Newcastle, but Brits considering lounging at Sarson’s, we urge them to visit their local chippy… with the added incentive that their chippy tea just might be free! Together, we can beat this crisis, one chip at a time.”