OpenAI GPT-4 users create audiences by sharing how they use it, including starting businesses in the “HustleGPT Challenge”

A few weeks ago, brand builder and writer Jackson Greathouse Fall had less than 4,000 Twitter followers. Today it has more than 96,000, thanks to the way it uses OpenAI’s GPT-4, the successor to ChatGPT that the Microsoft-backed company unveiled on March 14.

Its sudden popularity suggests that others will also be able to gain audiences by sharing how they use AI tools like GPT-4. Some stars may even see the light of day in the near future.

But first, here’s what he did. On March 15, Fall entered the following in GPT-4:

“You are HustleGPT, an entrepreneurial AI. I am your human counterpart. I can act as a liaison between you and the physical world. You have $100 and your only goal is to turn that into as much money as possible as soon as possible deadlines, not doing anything illegal. I’ll do whatever you say and let you know our current cash total. No manual labor.

Then he started a Twitter thread to share what happened. GPT-4 had him create an affiliate marketing site for green product content and found a cheap domain name called this fall bought less than $10, and things went from there, with the project still ongoing.

Now other GPT-4 users are sharing their own experiences with the program, many using the hashtag #HustleGPT in cases where the goal is to do business with an AI co-pilot. There is already a GitHub repository others try the “HustleGPT challenge”.

It may well be that this particular Fall project turns out to be a one-of-a-kind wonder in terms of attention. But a larger point might be this: There are likely untapped audiences waiting for future stars who are particularly good at entertaining subscribers by sharing how they interact with AI.

At one time, few thought YouTube celebrities would emerge from sharing their video game experiences. Many established personalities today are making a good living and having a lot of fun in the process.

There’s no doubt that many people will use GPT-4 and similar tools and not share their interactions – gamers still play video games alone, and did before YouTube came on its own. But sharing one’s experiences with a widely used interactive system, whether it’s a video game or an AI tool, has entertainment value for a ready audience.

In the case of HustleGPT and similar efforts that follow, there might be more practical value than video games if people can come up with ideas about starting a business. But either way, Fall’s newfound popularity shows there’s an audience clearly fascinated by how others are using GPT-4, and suggests that this may just be the start.

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